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February 07 2014


Find Out How Local SEO Can Bring You Targeted Traffic

sacramento seo company

Nowadays, as more and more companies are offering localized services, local SEO is becoming a highly desirable skill. There are plenty of reasons for you to use local SEO but one of the most critical is that you can access highly responsive markets that are less competitive. Since there will always be clients in your area, you can take advantage of local SEO no matter the type of business you run. You will be able to grow your company in a new direction while finding better, targeted prospective clients. In this article, we will be analyzing three vital local SEO tactics that will help you rank in your targeted area for the keywords you choose.

You will need to take the time to find proper keywords to optimize your site if you want to take full advantage of local SEO. When you are preparing your website to rank for a certain location then you need to look a little further than simple, basic keywords. This way you will be closer to local users because you are considered more relevant and it also reduces the level of competition you are facing. You want to search for long tail keyword phrases because that is when people are absolutely certain of what they want. People usually use these phrases to search which means they want to take some kind of action and reach a desired result.

By adding a location to these keywords, you make them even more specific. To optimize your site effectively you must put in the time to do keyword research and ensure you are using the right tools.

You should ask for reviews openly if you want your site to become well-known on a local level. If you don't take advantage of this technique, you will be missing a lot of great chances. Most local sites have absolutely nothing against you asking for reviews and interacting with your customers. Therefore, why not take advantage of this simple strategy?

All you have to do is take the time to actually ask your customers for a review. Of course, you don't have to go out and ask people one at a time. You can simply post a message like "We would really appreciate it if you could review our business on Google/Bing/Yahoo local." This message could be put on your thank you page (after they contact you or sign up for your ezine), in your email signature and on your website. You will find that these reviews will bring you more customers by increasing your credibility, no matter if they are great, terrible or ugly.

You also need to include a local telephone number on your website. Make sure you're mentioning your number in text because the search engines can't read it then. To prove you are a real business you need to have a real number on your site, meaning that you shouldn't even think of 800 numbers.

What's the reason? Despite the fact that they appear professional and look great, they don't really allow people to determine where you are located. Thus, you should ensure your number is completely real.

This article proves that local SEO is vital if you want to get localized and high converting traffic. The biggest benefit to this form of SEO is that you don't have to deal with a lot of competition because you aren't facing big sites from all over the world making ranking a lot easier.

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